Facebook and Twitter are the rivers of information-giving waters. You can find out almost anything from your friends, or from your friends’ friends. This is especially true when you need to know something that you’re hardly an expert at. Just ask your friends. This seems to be Facebook’s main strength, and in a very round-about way, it’s like walking down Main Street in your town and being all chummy with your neighbors. The community is closer and larger at the same time.

If Facebook is Main Street, then Twitter is the 101 freeway in Hollywood. Worst traffic EVER. (Although I’ve never lived in NJ). Twitter is a great way to follow those people / businesses that you’re interested in, but it’s very difficult to get people to follow YOU. The same can be true for Facebook or MySpace users if you are a business.

And here is why: No one cares about YOU. They only care about themselves. That’s why a virus entitled “Is this YOU in this video?” can spread so quickly. Is that ME? I’m in a video? Oh boy, I can’t wait to see ME in a video!

As a newbie business owner (I’m only 30) that has much to learn about fostering a fledgling business, I’m trying to understand social media’s role in The Musician’s Toolbox. Why should you care about my business? After all, I don’t care about yours. It’s only fair, there’s too much work to do. How do Twitter and Facebook really make a difference?

CONTENT. Real, indispensable content. Not fake articles, not re-posted articles from someone’s blog from 1999, not get-rich quick marketing guru wanna-be posts of promises to make me rich. Content! I need to learn something, I click on your site, you tell me exactly what I need to know without trying to up-sell me something I didn’t ask for, and I like you. I might come back.

The Musician’s Toolbox is interested in real people that have actual questions about music. We’ll continue to post great content and trust that it will rise to the surface. And that’s my rant for the year.

Andrew Wonacott, President
The Musician’s Toolbox, LLC

Andrew Wonacott, President